(Source: Intesa Sanpaolo SpA) DESTINATION ITALIA PRESS RELEASE INTESA SANPAOLO AND LASTMINUTE.COM GROUP PRESENT «DESTINATION ITALIA», THE NEW INCOMING TOURIST HUB IN ITALY Intesa Sanpaolo makes its debut in the tourist industry in a partnership with lastminute.com group, a world player in the on-line tourism and leisure time industry The aim is to encourage and develop the presence and spending of foreign visitors in our country. Destination Italia aims at generating up to ten million new international arrivals, directly and indirectly. The new start-up will be online and offline, also using platforms B2B and B2C and will enhance the "Italy product", focusing above all on two...
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